Spot from Aerolíneas Argentinas

Definitely this TV advertising achieve it purpose of selling the service and identity of the brand: Aerolíneas Argentinas. How they did it? The spot in a sentimental way caught our feelings with a boy, which represents in a certain way the credibility of the brand and how much they care about the Argentinean people.

Let’s see the plot:

The story tells us about a little boy and a girl, who are naive. One afternoon, they see the shadow from an airplane in the flat rooftop of their building and try to catch it with their own hands, but they can’t. The next day at the same time, they decide to capture it in a box, and they do it.

Now, the two friends own the airplane and take it everywhere they go, they imagine what they can do with a big plane as they are eating, taking a bath, sleeping or being at school.

Suddenly, the crew from the airline gets to their classroom looking for the boy, Matias. There the captain asks the kid to live the airplane free, so it can reach it arrival time in Rome. Also explains Matias that the people are expecting to get to Rome and another are waiting for it, so the boy agree to open the box.

This is how the spot get to our hearts, making us think that as Matias believed in have the plane for himself, the airline had faith in becoming different —the best— and they could do it. Specially touching the national feeling of the Argentinean people.